I receive a lot of pitches for guest submissions at Women in Higher Education, not as many as editors of larger publications, but enough that I see a variety of pitches, both good and not-so-good, from many different types of writers. WiHE mainly publishes articles from a regular group of writers, but I also accept guest submissions from journalists of higher ed, freelance writers, and practitioners within in higher ed. Now that I’m nine issues into my tenure as editor of WiHE and in my fourth year as a freelance writer, it’s become more and more clear that pitching is hard skill to master.
When a writer is pitching a potential article for a publication, it is a delicate balance of telling the editor what the article is about, why it matters for this particular publication, and why the writer is the most qualified to write said article before writing the whole darn article. A good pitch is able to do all of these things in a few paragraphs, which can seem pretty daunting. Pitching is still a craft that I’m learning. My pitches for potential articles still fall flat sometimes, and even some of my best pitches get rejected because they don’t quite fit what an editor is looking for at that exact moment for their publication. That’s how pitching works for all of us, even the most seasoned writers. Being able to craft a clear and concise pitch helps you get ahead by showing an editor that you are serious about the article you want to write.
So, here’s my advice on what kinds of pitches work, and don’t work, for me as an editor. I do offer these tips with the caveat that what might work for me might not work for other editors, but hopefully, this advice gives you an idea of what the process requires. (more…)