Published by The New York Times on November 25, 2016.
This sort of image makeover is a big part of the alt-right’s game. They want to convince the media that they are a “new form” of white nationalism that we’ve never seen before: clean-cut, intellectual, far removed from the unpolished white supremacists of the past. But the alt-right is not as new as we might think. In fact, efforts to dress up white supremacy in ideas and middle-class respectability have been around since the first organized movements emerged in the late 19th century — and once again, people are falling for it.