Tag Archives: apocalypse

Revising, revising, revising

Ominous, isn’t it?

Revisions are keeping me very busy these days, so the posting has been few and far between. My sincere apologies for my dastardly neglect. I could promise to be more faithful to this little blog, but why make promises that I know will fall apart when the fall semester starts anyway.

I sent off one lovingly revised article on evidence and the study of American religions, and now, all of my attention is on a survey of the scholarship of apocalypticism. Survey pieces, how incredibly time consuming and maybe just a bit fun. The fascination with doomsday still fascinates me, which is not really surprising at all, as does the constant psychologizing that accompanies news media accounts and some scholarship. So, while I revise, enjoy a musical number inspired by my current revisions:

Please note that the date on screen at the beginning of the video is December 21, 2012, the supposed (and debunked) time that the Mayans will end us all. Remember Ms. Spears’ wisdom: “Keep on dancing till the world ends.”

Rapture, Judgment Day, Billboards: Oh my.

Save the date?

Historiann posted on the historical legacy of end of the worlders last week, and I couldn’t resist reflecting on this topic over at Religion in American History because the mainstream news media are discussing the ins and outs of the Rapture. How did that happen? Why are we so concerned? The concern makes sense if you follow Tim LaHaye’s logic that first responders, pilots, nurses, and doctors will all be the first to be raptured. If you don’t, then what is the appeal of the Rapture? Why is the coverage mostly on the Rapture and not on the proclaimed Judgment Day? Perhaps, the Rapture has become coded as the sign of the end with littered clothing, abandoned cars, and forlorn pets.

Though I would also like to say that considering the number of articles written about the current doomsday prophet du jour entitled “Apocalypse Now,” I would never consider that the working title for my project on American apocalypticism. It is clever once, but twenty or so times later, not so much.

Here’s a snippet for reading pleasure:

The beauty of millennialism is not in its rigidity but its malleability and adaptability. Camping fits securely into a long line of doomsday prophets, millennial visionaries, and according to the less gracious, religious hucksters who prey on people’s fears, money, and naiveté. Huckster or not, I don’t really care. Rather, I do care about what Camping’s media-frenzied stint says about the pervasiveness of millennial fervor in North America and the popularity of the vengeful fantasies of judgment that inundate apocalyptic belief, practice, and products.

As someone with an ongoing scholarly obsession with the apocalypse, consumption, and materiality, I am surely following my bliss this week with each mention, web click, Facebook status update, and journalistic attempt to understand the appeal of Camping and his billboard/caravan campaigns. The coverage of the impending Rapture runs the gamut of pet care services for the dogs, cats, and iguanas of the Raptured to Richard Dawkins’ grumpy commentary about said press coverage to Killing the Buddha’s Apocalypse Week 2011 to Salon’s explanation of Camping’s mathematical equations and dating of the end. The coverage ranges from somewhat sympathetic to downright hostile. Some admirably tie Camping a larger history of millennialism in North America, while others declare him a false prophet outright.

In August, I have an article coming out on rapture readiness (seems a little late considering the climate now), in which I document two other sources of Rapture information and practice, the prophecy work of Tim LaHaye and RaptureReady.com to document how the Rapture emerges as not only rhetorical and absent but also material and present. Continue reading here.

 

Zombies, Millennialism and Consumption

While perusing facebook yesterday, I happened upon a friend’s event, entitled “Zombie Apocalypse.” The end via shambling, brain-eating zombies is scheduled for December, 22, 2012, so please mark your calendars. It seems that the zombie apocalypse follows very closely behind the Mayan calendar’s end on December 21 of the same year (unless you believe new estimates.) What was striking to me was not that such an event existed, since facebook is a world of random events, fandom, and strange pages, but rather the number of people attending said event. According to the event page this morning, 521, 035 people are attending, 80, 798 are maybe attending, and 289, 558 have politely declined their invitation to a gun-toting, gore-filled end. While some might still be shilling for the Mayan apocalypsis, zombies appear to be the vogue way for the world to end.

Zombies have become a sci-fi/horror/fantasy genre staple. From the popularity of AMC’s The Walking Dead to Romero’s zombies and their legacies in film to Max Brooks’s franchise of World War Z and the survival guide to various anthologies (The Living Dead I and II, Zombies, Pride and Prejudice and Zombies, and my personal favorite Zombies vs. Unicorns), the zombie apocalypse is a cottage industry. While I could reflect on what the zombie apocalypse teaches us about (in)human nature, gore, or the necessity of high power weaponry, I think the more pressing and interesting point for scholars of American religion and popular culture is the pervasiveness of this genre and the continued presence of catastrophic millennialism in American popular culture.

Michael Barkun discusses the “pervasive millennialism” of American culture in which end times theologies and scenarios are popular and consumable. Pervasive millennialism works because of the commodification of these ideas. Do you need to be briefed in the Mayan calendar? Buy this book or dvd. Need to survive zombies on the front step? Please purchase one of the many survival guides, necessary hardware, and stock up with food. Need to ride out the looming end (of any variety)? Please buy your rations for a year at Costco. Want to know how the world looks post-Rapture? Purchase the Left Behind series. Perhaps, one wants to survive post-apocalypse? Download various films via Netflix, read Cormac McCarthy’s The Road or maybe not, or pick up any number of young adult fiction titles from Carrie Ryan (zombies) to Suzanne Collins (Hunger Games trilogy), pick up survivalist gear and stock up food. We can consume the end and all its possible varieties. What is clear from the proliferation of end times products is the hope and fervor that the right products can save us. Read, watch, stock and prepare.

In her excellent book, Tourists of History (2007), Marita Sturken argues that cultures of fear and paranoia bolster “consumer practices of security and comfort” (5). This “comfort culture” allows Americans to purchase goods that supposedly might protect us, and this “culture of comfort functions as a form of depolitization and as a means to confront loss, grief and fear through processes that disavow politics”(6). We consume supplies to comfort ourselves in the face of global war, domestic politics and personal strife. Moreover, Sturken claims that often Americans seek to be “tourists of history” who remain distant to the sites they visit, where they are often defined as innocent outsiders, mere observers whose actions are believed to have no effect on what they see” (10). As I read Sturken’s book, I couldn’t help but wonder if maybe apocalyptic consumption functions as a “culture of comfort.” Purchasing survival guides or survivalist training, reading books, watching films that direct us how to kill zombies, purchasing a year’s worth of food can all provide comfort. Americans are often “tourists” of the apocalypse.

Apocalyptic thinking is rife with paranoia, conspiracy and fear, and the genre of apocalyptic tales is as well. Consuming (products of) the end provides comfort that the end is not quite here but could be. Products can “save” us. The comment sections of the “Zombie Apocalypse” event page makes this obvious: what weapons, cars, tools, etc. might you need. Folks discussing the merits of a Louisville slugger over various guns or axes or other household objects. Part of my interest is the question of what does this mean about not only apocalyptic thinking but also about more secular visions of millennialism? What is at stake if we are “tourists” of the end? Why does consumerism go hand-in-hand with visions of catastrophe and the undead?

It is at this point that I wish Katie Lofton’s book on Oprah was on the shelves. Now granted, I imagine Oprah doesn’t have much to save about zombies but I bet Lofton has much to say about how products can save and how consumerism can become religious practice and devotion. Moreover, if half a million people are excited about the prospect of taking down zombies, then what is at stake in the consumption of this particular end? Why is the zombie apocalypse comforting? And why am I more and more convinced that apocalypticism functions as a comfortable rhetorical and imaginary space? If the apocalypse provides comfort, products can save us, then how might we understand the role of popular culture in the study of American religion?

[Cross posted at Religion in American History]